You can have a great business idea and still end up with no work if you don’t know how to effectively market yourself. Since there is definitely not a shortage of people who want to make their living by starting their own business, you really need to sell yourself and show potential clients why you are the better choice. Here are 5 ways that you can market yourself and get more work coming in.
You must have a professional website.
Having a website is important because it shows that you’re serious about your work and allows you to present yourself as a professional. Your website should be hosted on its own domain. And use our coupon resources to keep costs down. Use a clean design on your website that puts the focus on your writing rather than a cluttered sidebar full of images. Be sure to include a contact form or detailed contact info on your website! Including published clips and links to buy your product or services if you’re ready to sell them.
Be a specialist, not a generalist! Specializing in a particular niche is effective for a couple of reasons. First, when you’re an expert in one field, you can charge a higher rate than the do-it-all freelancers. It’s also effective because you can optimize your website so that when people in your industry search for your product, they find you right away. For example, if you want to sell cars you can optimize your website for the search engine key word “buy autos online” or “buy used car.”
Grow your network. Using social media to grow your network will get you more referral work as well as work directly from clients. Connect with people in the industry you specialize in as well as other entrepreneurs. Be friendly and engaging on social media. Don’t just use your accounts to share your own work, take the opportunity to build relationships and genuinely connect with other professionals.
Don’t be afraid to pitch potential clients. If a business in your industry doesn’t have a blog yet or has a blog that hasn’t been updated in a while, why not send them a quick email to offer your services? You can also pitch other types of services – can you write newsletters, ad copy, product descriptions, or e-books? Put yourself out there any time you see an opportunity. Start with local businesses and work your way out from there.
Grow Your Business By Publishing Articles on your Website.
Publish articles with potential clients in mind. Use your professional website to bring in clients who need your services. Add a blog and update regularly with articles that will appeal to clients you’d love to work with. For example, if you specialize in health and fitness, you might blog about health and fitness, but you should also add articles that speak directly to clients. Titles like “How to Encourage Your Customers to Make Healthy Choices” will do the trick. Blogging with clients in mind brings them directly to your website to see what you have to offer.
Marketing yourself as a business owner takes a bit of time and effort, but once you pick up on what works for you, gaining new clients will come naturally. Fortunately, the internet makes it easy to market yourself very cost-effectively. Be sure to keep marketing even when you have a lot of projects going on – doing so prevents the “feast or famine” cycle many business owners face.